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Service · GEO & AEO

Get your brand into AI answers: GEO & AEO promotion

People ask ChatGPT, Gemini, Perplexity and Google's AI Overviews instead of scrolling through links. I work on what these models rely on — your content, mentions across the web, structured data and technical access — so they can find your brand, describe it correctly and recommend it.

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No “guaranteed top spot in ChatGPT” — nobody controls model answers. What I do control is the work behind them.

GEO promotion includes

  • AI visibility analysis & prompt research
  • Content that AI models can quote
  • Brand mentions on trusted platforms
  • llms.txt, Schema.org & AI crawler access
  • AI traffic tracking & monitoring

SEO is the base, GEO is the next floor

What GEO promotion includes

Everything that decides whether neural networks know your brand, trust it and mention it in their answers.

Analysis & strategy

Which questions your customers ask AI assistants, how models expand them into dozens of fan-out searches, who gets cited today and why. Long-tail and regional queries, the decisive questions before a purchase, and clear goals: mentions, AI traffic, leads.

Content AI can quote

Pages written the way models read them: short self-contained answers, clear statements, tables, numbers and facts. Comparison pages (you vs the alternatives), FAQs and an official “about the company” page that gives AI accurate data.

Mentions & distribution

Models trust what other sources confirm. Publications and mentions on trusted platforms: industry media, communities, Q&A sites, video and social networks — where both your audience and AI crawlers look.

Reputation in AI answers

What assistants say about you today: outdated prices, wrong addresses, someone else's facts. I find the sources of these errors, align your company data across directories and maps, and work with reviews.

Technical setup

Access for AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended), llms.txt, Schema.org markup, content rendered in HTML rather than only in JavaScript, speed, the mobile version and Bing Webmaster Tools — the index behind several assistants.

Monitoring & analytics

Regular checks of your presence in ChatGPT, Gemini, Perplexity, Copilot and AI Overviews on a set of key prompts, AI referral traffic in GA4 and Yandex Metrica, and next steps based on what actually changed.

SEO as the foundation

AI answers are built on top of search indexes — Google, Bing, Yandex. GEO doesn't replace SEO: weak SEO limits what GEO can do, so I check and fix the basics first.

What you get

  • A map of the prompts that matter for your business
  • A prioritized plan: content, mentions, technical fixes
  • Regular reports on AI visibility and traffic
  • Plain explanations of what works and what doesn't

No templates: the plan is built around your niche, your market and what competitors already do in AI search.

What I'll need from you

Read-only access is enough to start. The more I know about your business, the more precise the strategy.

  • Search Console, Bing Webmaster Tools, Yandex Webmaster — indexing and queries
  • GA4 and Yandex Metrica — to separate traffic from AI assistants
  • Your product and customers — what you sell, to whom, and what people ask before buying
  • Competitors — who you want to be compared with — and who AI names instead of you
  • Your expertise — people inside the company who can share real knowledge, data and examples

Questions about GEO & AEO

Short answers to what people ask before starting.

GEO (generative engine optimization) is work on your brand's visibility in the answers of generative AI: ChatGPT, Gemini, Perplexity, Claude, Copilot, Google AI Overviews and AI Mode. AEO (answer engine optimization) is close to it: making your content the direct answer to a question — in AI chats, featured snippets and voice assistants. In practice I do both together.

SEO aims for rankings in search results, GEO aims for mentions and citations inside the answer. Content is written in quotable pieces, mentions on other sites matter more, and success is measured by AI mentions and AI traffic, not only by positions. The foundation is shared, so GEO works best on top of solid SEO.

No — and be careful with anyone who does. Models are updated, answers differ from user to user, and nobody controls them. I work on the signals the models rely on and show how your visibility changes over time.

It depends on your niche and starting point. Assistants with web search pick up technical fixes and new pages faster; mentions and reputation take longer. After the analysis I'll tell you what is realistic in your case.

Often yes: AI assistants recommend local services and niche products, and competition in AI answers is still lower than in classic search. But if your customers don't use AI search yet, I'll say so honestly.

Visits from chatgpt.com, perplexity.ai, gemini.google.com, Copilot and other assistants can be separated in GA4 and Yandex Metrica. I set up these segments and add regular checks on key prompts, because not all AI traffic arrives with a referrer.

It depends on the niche, the size of the site and the scope. Send me the URL and I'll reply with a plan, price and timeline before any work starts.

GEO vs classic SEO

Not a replacement, but the next step: the same foundation, a different goal.

Classic SEO

  • Goal: a high position in the list of links
  • Unit of work: a page and its keywords
  • Main signals: relevance, links, behavior
  • Metrics: rankings, clicks, organic traffic

GEO & AEO

  • Goal: to be named and cited inside the AI answer
  • Unit of work: a fact, an answer, a comparison
  • Main signals: mentions on other sites, consistent data, clear structure
  • Metrics: brand mentions, AI traffic, how accurately AI describes you

What I won't do

Tricks that promise quick wins in AI search either stop working after the next model update or hurt the brand. I don't use them.

  • Hidden instructions for AI on pages
  • Hundreds of spam mentions and fake reviews
  • Keyword-stuffed texts written for robots
  • Important content locked in PDFs and images
  • Promises of a guaranteed place in ChatGPT

Want to start smaller? The detailed SEO audit already includes a check of your visibility in AI search.

Discuss GEO promotion

Send your site and a few words about the business — I'll check how AI assistants see you now and reply with a plan, price and timeline.

Ready to Be Found — by People and by AI?

Tell me about your project and get a first assessment of your search and AI visibility.

@che6kan LinkedIn

I reply within 24 hours. No spam, no pushy sales.